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Newsletter, Edition 03 Here's what we've been executing recently. |
Outdoor Digital Influencer Transit |
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A quick look at the media campaigns we delivered this edition, and where we can help your brand plan its next move.
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Challenge Shifting a South-focused brand into a credible national contender.
What we did A Riteish Deshmukh influencer film that made men's sunscreen feel simple and everyday.
5.1M+ views | 3.8K+ shares | 500+ comments |
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| Natural Ice creams | Digital, CTV |
Challenge Reaching dessert buyers at the exact moment intent peaks.
What we did A mobile and Connected TV video push across five metros, timed to 16 IPL matches.
47.4M+ impressions | 11.7M+ reach | 196K+ clicks |
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Challenge Earning trust for a specialised, high-consideration healthcare decision.
What we did Authentic storytelling from Divyanka Tripathi and Vivek Dahiya on stem cell banking.
3.5M+ views | 44K+ likes | 2.2K+ shares |
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Challenge Owning share of mind at scale through the competitive Akshaya Tritiya window.
What we did A pan-India OOH programme across 150+ sites, mapped to 75+ retail stores.
150+ OOH sites | Pan-India visibility | Increased Store consideration | |
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Challenge Standing out amid dozens of activations at a high-energy event.
What we did A photo-worthy on-ground installation at the Adani Marathon, built for shareability.
High on-ground engagement levels | Strong UGC driven amplification | Extended reach beyond event footfall | |
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Challenge Holding attention in a skip-first, multi-screen environment.
What we did 15-second non-skippable YouTube spots across mobile, TV, desktop and tablet.
2.72M+ impressions | 2.08M+ reach | 81.65% awareness |
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| Redcliffe Labs | Digital, CTV |
Challenge Reaching health-conscious decision-makers during peak IPL attention.
What we did Mobile, fence and CTV placements across the tournament's final five matches.
9M+ reach | 2.6M+ impressions | 29.7K+ clicks |
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Challenge Driving urgency and reach for a limited-time menu launch.
What we did High-visibility outdoor across prime Rajasthan and Uttar Pradesh locations.
Multi-city visibility | High-impact recall | Strong awareness |
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Challenge Building everyday presence without leaning on mass media.
What we did A two-month run across 507 community digital screens in Dubai.
507 screens | 2 Months continuous visibility | City-wide awareness across Dubai | |
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Challenge Reaching parents of toddlers within a tight local catchment.
What we did Eye-level tricycle branding through the branch's residential neighbourhoods.
Hyperlocal reach | Strong visual recall | Targeted parent engagement | |
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Challenge Signalling premium in a crowded, high-traffic jewellery market.
What we did Standout outdoor in the heart of Lajpat Nagar, Delhi.
High-footfall visibility | Strong attention capture | Premium outdoor presence | |
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| PhoneWale × iPhone | Transit |
Challenge Turning short daily commutes into lasting brand recall.
What we did A full internal wrap across Ahmedabad metro coaches for high-dwell exposure.
Sustained commuter visibility | Strong brand recall | Immersive transit impact | |
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Challenge Staying top-of-mind through a short, high-value festive window.
What we did Moving van branding across Ahmedabad, Surat, Vadodara, Vashi and Thane.
Multi-city festive visibility | Strong brand recall | High-intent audience reach | |
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Challenge Cutting through a cluttered IPL season at the right moment.
What we did Dynamic LED on the approach to Narendra Modi Stadium, tied to their IPL partnership.
IPL-linked visibility | Stadium-route dominance | Strong brand credibility |
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Challenge Building credible reach across a broad regional audience.
What we did A high-circulation newspaper campaign in Rajasthan Patrika, Jaipur.
Regional mass reach | Trusted print visibility | Strong audience recall | |
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Challenge Sparking instant appetite appeal in cluttered outdoor space.
What we did An innovative hoarding with oversized food visuals and a 3D spoon build.
Innovative outdoor execution | High visual recall | Strong appetite-driven attention | |
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Challenge Creating content that feels authentic, not advertised, in a crowded category.
What we did A 10-creator programme built around real, relatable everyday moments.
10 influencers | 15%+ engagement rate | Strong Organic amplification | |
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| Lincoln Pharmaceuticals | Outdoor |
Challenge Entering distant eastern markets like Assam with confidence.
What we did High-impact outdoor across key Assam locations, executed cross-region.
Strong regional visibility | Seamless cross-market execution | Consistent brand presence | |
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| Flipkart × Motorola | Transit |
Challenge Making a high-stakes launch impossible to miss for a young audience.
What we did A full-train external wrap on the Mumbai Metro for maximum standout.
Full-train dominance | Premium visibility | Strong urban recall |
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Challenge Winning attention for a new B2B platform among MSMEs and decision-makers.
What we did A month-long cinema campaign during Dhurandhar 2 screenings.
High-attention visibility | Strong recall environment | Effective B2B awareness | |
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Challenge Turning event awareness into real, credible footfall.
What we did A targeted Times of India campaign reaching Surat households.
Mass reach | High credibility | Increased event footfall | |
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Challenge Reaching fitness audiences without interrupting the experience.
What we did An always-on Spotify mix of audio, banner and display for the Fitness Carnival.
20M+ audio & banner impressions | 10M+ display impressions | 0.46% CTR | |
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Challenge Building repeated recall across student and parent commuter routes.
What we did Station, pillar and pole-kiosk branding across the transit network.
Transit ecosystem dominance | Student-parent reach | Strong local recall | |
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| Upcoming opportunities this month |
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Make your brand shine on the streets of Puri Connect with millions of pilgrims, tourists and visitors throughout the festival. From Block Gate Branding to Beachside Stalls, explore a wide range of high-impact media opportunities designed to maximise visibility during the Rath Yatra. |
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Integrate directly into the competition & challenges Become part of the challenges, ingredients and kitchen moments viewers actively follow, creating authentic visibility and strong audience engagement. |
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Connect with millions of viewers through seamless in-show integrations Move beyond traditional advertising and place your brand at the heart of the action, creating authentic visibility, stronger recall and meaningful audience engagement. |
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Ahmedabad’s Largest Outdoor Opportunity Capture attention across the city’s busiest routes with 100 outdoor sites delivering 58 lakh+ daily impressions. Designed for brands that want scale, visibility and market leadership in a single campaign. Printing, mounting and GST extra as actuals. |
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In-flight Branding Reach HNIs, investors, luxury buyers, celebrities, politicians and premium travellers through in-flight advertising, delivering strong visibility in a captive, high-attention travel environment. Starting from ₹1 Lakh |
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Sponsor daily weather updates across regional and national audiences Appear alongside one of the most consistently watched TV segments, keeping your brand visible every day through a trusted, high-frequency format that delivers exceptional recall. Starting at ₹5 Lakhs/month |
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Advertise alongside India’s biggest comedy blockbuster Place your brand in front of 5 Cr+ expected footfall across 10,000 screens, 200+ cities, 16+ chains and 500+ cinemas. With up to 30% discount on cinema advertising, this is the perfect opportunity to capture audiences before the laughter begins. Book your slot before the comedy takes over. |
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How we plan faster for you The systems behind every plan we send, in plain terms. |
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| 01 | Media plans in minutes Complete, data-backed plans built from real campaign data and benchmarks, ready in minutes instead of weeks of back and forth. |
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| 02 | The right options, surfaced for you We match your brand to the right audiences and media, so recommendations are sharper and you see fewer irrelevant options. |
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| 03 | One view across every channel Plan, run and measure campaigns across online and offline media in one dashboard, with real-time tracking on traditional formats too. |
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Planning a campaign in the next 30 to 90 days?
Tell us what you are working on and our team will come back with the right options, indicative budgets and timelines for your brand.
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Let's plan your next campaign
Talk to our team about media, branding and advertising.
© 2026 Excellent Publicity. Media, branding and advertising.
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